The product concept is simple: consumers should have access to their assets - all their assets. One of the main hurdles for cryptocurrency mainstream adoption by the greater public is access. If a person can walk up and buy a cup of coffee or slice of pizza with a credit or debit card tied directly to their crypto wallets, the digital asset world makes much more sense.
Major payment providers need partners willing to branch out and try new ways to pay for goods and services. We intend to be those partners.